The Counter Collective is the year group of thirty three students from the University of Salford’s 2008 graphic design course. The collective was formed by Alex Jones and Gareth Morgan in order to create a platform for the students to promote their work and advertise themselves to the design industry. A book and website were produced, alongside the traditional end of year show, held at the Cube Gallery.
After the main photo shoot, sections of the large Counter logo were randomly placed within Manchester city centre as ambient advertising, with each board carrying the Counter Collective URL in the bottom left corner.
Fun fact: The Counter Collective book was sent out to 400 different studios throughout the UK and abroad, to be used to help the students gain contacts in the design industry.